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The Loft
NEURONOOK · CHARLOTTE NC

Data-driven brain care, built on what your brain is actually doing.

NeuroNook is The Loft’s brain mapping and neurofeedback clinic in Charlotte. We start with a qEEG brain map — an objective picture of how your brain is working — then train it where it needs the most support. For focus, anxiety, sleep, trauma, concussion recovery, cognitive performance, and peak performance.

Start with a Brain MapSee what we address
NeuroNook brain mapping session at The Loft in Charlotte

Starts With Data

Every client begins with a qEEG brain map

Trained Specialist

Neurofeedback specialist with advanced training

Serving Charlotte

Ballantyne, Waxhaw, South Charlotte, Matthews

WHAT WE HEAR

The moment the pattern becomes visible.

Most of our clients come to us after a long list of things that didn’t work. Not because those things were wrong — but because nobody was looking at the one thing that explains the rest. Here’s what they tell us after their brain map:

“Overall she is letting things roll off her back a lot more. Her perspective on the size and severity of any given problem has greatly improved.”

— Parent

“This process is helping her to use the tools she is developing in therapy a lot more effectively and efficiently.”

— Kim M., Marvin
WHERE IT STARTS

What is brain mapping?

Brain mapping — also called qEEG — is a non-invasive, painless recording of your brain’s electrical activity. We place a comfortable cap with sensors on the scalp, record your brainwaves for about 10 minutes, and compare your patterns to a large database of neurotypical brains.

What comes back is a thorough, individualized report — a clear picture of how your brain is actually working: where activity is higher or lower than expected, how well different regions are communicating, and which patterns line up with the symptoms you’ve been living with.

An MRI shows what your brain looks like. A qEEG shows what it’s doing. That’s the difference.

Brain Mapping Details

$450 · includes report & review session

qEEG brain mapping equipment and session
DEEP DIVES

Looking into something specific?

We've built dedicated pages for the conditions we work with most. Each one goes deeper on what the research shows, what we've seen work, and what to expect.

Deep dive

Neurofeedback for ADHD →

What the AAP says, how neurofeedback compares to medication, and what families typically see. Plus a straight answer to “what else can I do besides medication?”

Coming soon

More condition-specific pages

Anxiety, sleep, trauma, concussion recovery, and cognitive performance pages are on the way. For now, the conditions we work with are listed below.

WHAT WE WORK WITH

Conditions and patterns we address.

Every client at NeuroNook starts with a brain map. What we find determines the plan — not the other way around.

ADHD & Focus→

The non-medication approach most people are told doesn't exist. Evidence-based, research-backed, and built on a map of how the brain is actually working.

Anxiety & Stress

For the brain that doesn't stop — the 3am replay, the racing thoughts, the chest-tight feeling. qEEG often reveals the specific patterns driving it and neurofeedback directly addresses them.

Sleep Disruption

The 2am wake-up. The can't-fall-asleep loop. The brain that keeps processing problems long after your eyes are closed. Waking up and not feeling rested and needing a 3pm nap break. Brain mapping shows what's driving it — and training can reset it.

Trauma & PTSD

For people who have done years of talk therapy and are still carrying the weight of their past experiences. Neurofeedback has strong research behind it for trauma and is often the piece that finally moves the needle.

Concussion Recovery

Post-concussive patterns show up clearly on a qEEG. Neurofeedback can help the brain return to baseline after a head injury — and track the recovery in objective data, not just how you feel.

Cognitive & Peak Performance→

For adults noticing their edge slipping, executives protecting their cognitive capacity, and students working on focus and recall. See EDGE for the full performance program.

HOW IT WORKS

From uncertainty to a plan.

01

Brain map ($450)

Non-invasive, ~10-minute recording plus a thorough, individualized report and review session. You walk away with a clear understanding of what's actually happening. Many clients find ways to improve their day-to-day just from identifying the patterns.

02

Personalized plan

We build a training protocol based on your map, not a template. We tell you how many sessions we think it will take and what progress will look like.

03

Neurofeedback training ($130/session, or $120 with a bundle of 10)

Sessions are $130, or $120 when you buy a bundle of 10. 1–2 sessions per week, 25–30 minutes each. Clients watch a TV program from a curated watchlist, sit back, relax, and let their brain do the work.

04

Objective progress tracking

We remap the brain at intervals so you can see the patterns shifting — not just feel better without knowing why.

WHO NEURONOOK IS FOR

If any of this sounds familiar, it’s for you.

The parent whose child has had three school calls this month and whose patience is running out.

The adult who has been in therapy for years and still feels stuck in the same pattern.

The teen or young adult whose ADHD medication is working but costing more than it should.

The veteran or survivor who has tried everything for trauma and is still waking up at 3am.

The person whose sleep has never been right, and who has stopped expecting it to be.

The high performer who can feel their edge slipping and refuses to accept 'push harder' as an answer.

COMMON QUESTIONS

Answered honestly.

Brain mapping — also called qEEG, short for quantitative electroencephalography — is a non-invasive, painless recording of your brain's electrical activity. We place a comfortable cap with sensors on the scalp, record brainwaves for about 10 minutes, and compare your patterns to a large database of neurotypical brains. The result is a clear, data-driven picture of how your brain is actually functioning across focus, anxiety, sleep, emotional regulation, and more. At NeuroNook in Charlotte, a full qEEG brain map is $450 and includes the brain mapping session, analysis, and a thorough, individualized report with a review session.

Yes. Neurofeedback has decades of peer-reviewed research behind it and is recognized by the American Academy of Pediatrics as an evidence-based intervention for ADHD. It works by training the brain to self-regulate its own electrical patterns through real-time feedback — you essentially watch your brain learn. Most protocols require 20 to 40 sessions; lasting results typically hold because the brain is changing how it regulates itself, not masking symptoms.

Yes, especially when the treatment plan is built from a qEEG brain map rather than symptoms alone. Anxiety and depression often show up as specific patterns — excess high-beta activity, hemisphere imbalances, disrupted alpha — that neurofeedback can directly target. For sleep, we see patterns related to hyperarousal and regulation that respond well to training. Many of our clients have been through years of talk therapy and medication before finding us; neurofeedback is often the piece that was missing.

Yes. Neurofeedback is completely non-invasive — nothing enters the brain, and no electricity or stimulation is involved. The sensors only record activity the brain is already producing. Sessions for children are made engaging through games and videos that respond to their brainwaves in real time. Many parents at NeuroNook come to us because they don't want to medicate their child and are looking for a research-backed alternative.

A full qEEG brain map is $450 and includes the brain mapping session, analysis, and a thorough, individualized report with a review session. Neurofeedback sessions are $130 each, or $120 per session when you purchase a 10-session bundle ($1,200). A superbill for insurance reimbursement is available upon request.

Most clients need between 20 and 40 sessions. Some notice changes within the first 10 sessions. The total number depends on what your brain map shows, what you're training for, and how your brain responds along the way. We track progress objectively — your brain map tells us whether the patterns are shifting, not just whether you feel better. If something isn't working, we see it in the data and adjust.

NeuroNook is an out-of-network provider, which means we don't bill insurance directly. A superbill is available upon request that you can submit to your insurance company for potential out-of-network reimbursement. Some plans cover neurofeedback for ADHD; coverage varies widely. We recommend calling your insurer and asking about CPT code 90876 (neurofeedback with psychotherapy) or 95957 (qEEG analysis). HSA and FSA funds are typically eligible.

Talk therapy works with what you say and feel. Neurofeedback works with what your brain is actually doing. The two aren't in competition — many of our clients do both. But when someone has been in therapy for years and still feels stuck, or when insight alone isn't changing the pattern, neurofeedback can address the brain-level regulation that talk therapy can't directly reach. Starting with a qEEG map — a recording that takes about 10 minutes — tells us whether neurofeedback is likely to add something your current treatment isn't reaching.
SERVING CHARLOTTE NC

The Charlotte neurofeedback clinic.

NeuroNook is located inside The Loft in South Charlotte, serving families and adults from Ballantyne, Waxhaw, South Charlotte, Matthews, Pineville, Fort Mill, and the greater Charlotte area. Waxhaw and south Union County are particularly underserved for neurofeedback and brain mapping. That’s part of why we’re here.

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FOR HIGH PERFORMERS

Not clinical. Performance.

If you’re not here for a diagnosis — if you’re here because you’re a founder, executive, or high performer who can feel their edge slipping — NeuroNook also runs EDGE, a brain-based performance program built for exactly that.

Explore EDGE

Start with a brain map.

It’s the clearest first step toward answers that guessing, symptom checklists, and six more sessions of the same thing can’t give you. $450. No commitment to do anything else afterward.

Book a Brain MapLearn more first